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I have a friend who is responsible for gathering & reporting all the stats for his company. In speaking with him, I found it interesting when he said “although stats are vital for reporting, they sometimes don’t tell the full story of what really is going on.”
Numbers don’t report…
Source:Your Visitors Are Individuals So Treat Them That Way
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B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12% to 2013, according to a new report from strategy consulting firm AMR International.
Social media spending is forecast to rise the most dramatically during the next three years, with a 21% compound annual growth rate. Other individual [...]
Source:B2B Online Marketing Holds Strong Growth Potential
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Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want to be sole sponsor of new branded media apps. Instead of buying up a new audience for their branded app, they prefer to align with a tool and a media source brand that has already built an audience.
Source:Mobile Insider: The Lost Art of Sponsorship
Tags: Apps, Audience, Branded Media, Fervor, Insider, Lost, Lot, marketers, media source, Publishers, Sole Sponsor, Sponsorship, Utility Consumers