Mobile Web 2.0 Market to Reach $19B

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The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research.

“Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014″ defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, [...]

Source:Mobile Web 2.0 Market to Reach $19B

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Mobile Marketing Daily: Could Hearst iPhone Apps Bring Backlash?

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Hearst Corp. last week unveiled its “let a thousand flowers bloom” approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Hearst’s LMK (”let me know”) applications unit has already released some 70 titles in the App Store priced mostly at $1.99 and including apps tailored to fans of Angelina Jolie, the Boston Red Sox and Green Day.

Source:Mobile Marketing Daily: Could Hearst iPhone Apps Bring Backlash?

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Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

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Source:Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

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Kraft’s Mobile Branding Recipe

Ed Kaczmarek
Director of Innovation, Consumer Experiences
Kraft Foods
Source:Kraft’s Mobile Branding Recipe

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Marketers Use Web Data in Offer Decisions

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high
proportion of respondents (75%) use or [...]

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