I have a friend who is responsible for gathering & reporting all the stats for his company. In speaking with him, I found it interesting when he said “although stats are vital for reporting, they sometimes don’t tell the full story of what really is going on.”
Numbers don’t report…
Source:Your Visitors Are Individuals So Treat Them That Way
B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12% to 2013, according to a new report from strategy consulting firm AMR International.
Social media spending is forecast to rise the most dramatically during the next three years, with a 21% compound annual growth rate. Other individual [...]
Source:B2B Online Marketing Holds Strong Growth Potential
Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want to be sole sponsor of new branded media apps. Instead of buying up a new audience for their branded app, they prefer to align with a tool and a media source brand that has already built an audience.
Source:Mobile Insider: The Lost Art of Sponsorship
Source:Report: Digital Marketing Budgets To Increase In 2010
Share and Enjoy:
Super Bowl XLIV is just around the corner, and one marketing team is hoping to repeat last year’s game day win.
Denny’s is inviting America to visit its restaurants on Tuesday, Feb. 9, from 6 a.m. to 2 p.m. for a free Original Grand Slam Breakfast. The team will announce the offer with a funny television [...]
 |
