Let’s face it. Behavioral targeting is just a tough sell with consumers on a number of levels. First, it is designed to work invisibly in background and only on occasion. Even if BT companies were eager to explain to their targets how and why they do what they do, the opportunities to have these conversation online are occasional and fleeting. How does that conversation work? “Here is an ad, and oh, by the way, let’s stop for a second and talk about why you are seeing it here.”
Source:Not A Spy But A Valet
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