A company blog can be a great way to build brand, credibility and site traffic–but blogging is often more work than first expected. And positive results rarely come quickly. The benefits gradually build as you toil through post after post.
Also, there are blogs on topics from fruit to adhesives, and there are likely a couple that relate to your business. That means that a new blog would have to compete. However, you don’t have to compete with blogs to enter the blogosphere, says Jay Krall, Internet Media Research Manager, Cision.
Source:Start a Company Blog?
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