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By now you have likely heard that U.K. British Telecom Group has pulled out of its agreement to deploy Phorm’s behavioral targeting platform Webwise. The decision follows a similar path to the witch hunt spearheaded by the Recording Industry Association of America (RIAA) to protect the music industry from college students infringing on copyrights. Ironically, both scenarios lead to the computer’s IP address. Let me explain.
Source:What Do BT And Copyright Infringement Have In Common?
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