SEO, PPC, and Social Media can and do help online sales. Few practitioners can succinctly explain how these three disciplines combine to help ROI.
Stephan Spencer is the President and CEO of Netconcepts. His firm helps clients optimize ROI by blending the aformentioned disciplines together and creating an amplified effect. Look for the link in the Resources section, directly after the interview.
Larry Chase recently interviewed Stephan and has since read his answers at least 3 times. Each time he reads this transcript, heI gets more out of it.
Here now is his interview with Stephan Spencer.
Source: Boosting Sales with Search & Social Media: Stephan Spencer Interview
What's in it ?