Like the most effective behaviorally targeted ads themselves, which often appear out of context, I was most impressed by the progress BT has made while hosting OMMA AdNets last week, two days before OMMA Behavioral. I was getting “dand#233;jand#224; vu all over again” while listening to those panels on the new agency involvement in ad technology, the ongoing debate between publishers and ad networks, and the increasingly sophisticated uses of data layers to improve targeting.
Source:OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve
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