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In Their Own Words, MarketingSherpa Readers Cover Every Aspect Of Marketing

The topics covered in this year's Marketing Wisdom for 2008 touch every aspect in marketing � the old tactics (direct mail, advertising), the new ones (Web 2.0, mobile marketing) and everything in between (email, search, lead generation, customer service).

To serve as inspiration, this year's report features dozens of real-life test campaign lessons and tips. Not all of them are big-sky ideas. In fact, it's often the little ones that bring large payoffs.

This is has nothing to with Internet Marketing buzz, it's just all about