Giving users the tools to choose what cookies they want to shape their online experience versus the option to remove them won’t make cookies disappear, but will remove an ominous shadow our medium casts. Tracking someone’s behavior because we think it’s best for them doesn’t even sound normal, let alone appropriate. And yet the benefits are recognizable to the user — and as a market, we must continue to excel at producing offerings for advertisers powered by superior technology.
Source:Letting The Cookie Crumble Will Bake Better Creative
What's in it ?