Mobile is a gift to word of mouth (WoM) marketing. As an excellent channel for consumers to receive, disseminate and even create brand messages, mobile offers even more to marketers than the PC Internet. This is helping to make WoM one of the fastest-growing segments of the media and communications industry, while much of the advertising and marketing business is expected to contract this year.
WoM marketing encompasses trendy, over-lapping marketing techniques such as:
Source:The insider’s guide to word of mouth marketing
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