For the first time, the small and mid-sized businesses using online media for advertising/promotion has eclipsed the percentage using traditional media, reports The Kelsey Group and ConStat (viaMarketingVOX).The ongoing Local Commerce Monitor study examines SMBs and how they spend ad and promotional budgets. The report also found:
SMBs reduced spend on ads and promotion 23.5% [...]
Source:Online Media Ad/Promo Use Eclipses Traditional Among SMBs
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