I was visiting with the CEO and the SVP of Operations at a large online publisher and we started talking about ways to increase revenues and efficiencies. The CEO asked what kind of skills are needed to best manage the online ad business and make sure that the revenue needle is pegged at all times. To my surprise and delight, the SVP answered, “bond traders.” That got me thinking about what a great question (and answer) that was. And provided me a topic for a quick post.
Source:How Is Bond Trading Like Online Advertising?
What's in it ?