The digital advertising industry pays a lot of lip service to consumer “opt-out” but we rarely see evidence of ad networks or publishers making these options very visible. We’ve all probably popped a blood vessel or two trying to discern the “unsubscribe” link at the bottom of e-mail newsletters and offers. But what if advertisers saw the opt-out process as the opportunity to initiate a conversation with the consumer?
Source:Could Opt-Out Be The New Opt-In?
What's in it ?