Pop culture freaks, grad-students of the 90s and wiseasses everywhere will recall the satirical creation of the late last century, “Church of the SubGenius.” This book and eventual Internet comical cult was designed as one of those deliberately crafted pop culture nonsense “cults” that its fans liked to pretend they understood. For the first time in a long time, “SubGenius” popped into my head as I perused the new personalization and content discovery features in Apple iTunes 9.0 and my iPhone. “SubGenius,” I said to myself as I saw the weird recommendations it provided for new mobile applications as well as the assumptions the algorithms seemed to be making about my previous downloads.
Source:Pursuing Apple's Sub-Genius
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