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On the mobile Web, many users still do not know how to find the content they want.

This is a real handicap for marketers looking to exploit the range and reach of the mobile Web through mobile marketing– and Forrester estimates that 83 per cent of marketers want to do just that.

The Key Benefits of a Mobile Marketing Discovery Strategy

What’s clear is that getting your mobile marketing content discovery strategy right can pay huge dividends:

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Source:Mobile Marketing Discovery Tactics for the Mobile Web

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