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Radio and the Internet Put the Smackdown on Newspapers

Written on September 23, 2009 by in Marketing Optimization

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Or at least why the assumptions behind the review are off-base

newspaper-association-america-survey-mori-primary-medium-checking-advertising-2009 According to the nifty pie-chart to the right and the related study, because print newspapers reach people who are actively looking for, or “checking,” ads, they are still a solid advertising medium. How these people can conclude one thing from…