Radio and the Internet Put the Smackdown on Newspapers

Written on September 23, 2009 by in Marketing Optimization

(syndicated content)

Or at least why the assumptions behind the review are off-base

newspaper-association-america-survey-mori-primary-medium-checking-advertising-2009 According to the nifty pie-chart to the right and the related study, because print newspapers reach people who are actively looking for, or “checking,” ads, they are still a solid advertising medium. How these people can conclude one thing from…