I have mixed thoughts about being targeted ads on my mobile phone. While I’m the first to admit my love for technology, and that my ATandT BlackBerry goes wherever I do, I’m a little sensitive to ad targeting, especially when Neiman Marcus serves up an ad to me somewhere across the Web after I’ve abandoned the shopping cart on their site. (As far as I can tell, they seem to be the only retail store following me.) So, how would you feel if an ad for a store you frequented online was served up on your mobile phone browser?
Source:Microsoft Links Behavioral Targeting Across Web, Mobile, Xbox
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