In Q209, an average hour of US monitored prime-time network TV programming contained 9 minutes, 51 seconds (9:51) of in-show brand appearances and 14:05 per hour of network commercial messages, according to data from TNS Media Intelligence. This combined total of 23:56 of “marketing clutter” represents 40% of a prime-time hour.
The 23:56 figure represents [...]
Source:TV Kitchens Serve Heaping Helpings of ‘Marketing Clutter’
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