When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they tend to trust it. Large companies, such as BMW, Lufthansa, Pepsi and Coca-Cola, have recognized the benefits of mobile advertising. It’s just that the 20% that advertise on mobile spend 80% of funds moving to mobile, and they are not talking about it, Wehrs says. Citing the worldwide manager for Coca-Cola, he says: “Mobile is a line item on our media budget for 2010.”
Source:Online Media Daily: Mobile Advertising Becoming Line Item In Brand Media Buys
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