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To be honest, I had written off mobile and mobile search. Despite years of hype, we’ve seen only pockets of relevant opportunities for our clients, and even there the opportunities were very, very small. The other week, however, I had a conversation that piqued my interest. In speaking with the heads of mobile at Google and MSN, respectively, I learned their data independently verified that smart phone users exhibit mobile search behavior almost identical to that of desktop-based searchers. This is a profound and deeply important insight: smart phone users are treating their handsets like a portable desktop; they are browsing, searching and transacting on their phones.
Source:Search Insider: The Year (Almost) Of Mobile Search
