If you're new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!
Ask anyone whether he or she wants advertising wrapped around a TV show, slipped atop a Web page or crammed into massive blocks of radio air-time, and the answer is now, and always has been, a resounding, “no.” And yet we live in and buy into a mediaverse that remains supported fundamentally by the practices we say we don’t like. If such surveys of consumer attitudes towards advertising are to be believed, then Americans immerse themselves in experiences and environments that on some level they resent because of the horrors of advertising. What are we to make of such anomalies? Are the attitudes towards advertising actually more subtle than a simple blunt question about it reveals? Are there any questions a surveyor could ask that would get us closer to the consumer ambivalence about marketing messages?
Source:Asking The Right Privacy Questions
What's in it ?