Beware of Copycat Credibility

Written on October 22, 2009 by in Marketing Optimization

(syndicated content)

I saw something today that disturbed me a bit (see pic). What you see is a free icon set I found with the standard 30, 60 and 90-Day Money Back Guarantee emblazoned in gold. I’ve been seeing similar graphics on websites more and more lately. We’re partly at fault because…