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Being the glutton for mobile marketing punishment that I am, I spent a hunk of time the other night taking phone cam snaps of the latest issue of Wired magazine. In a partnership with kooaba, the Conde Nast book is mobilizing almost all of its ad pages so that users can snap a picture of most ads in the November issue and get content in return from the kooaba iPhone/Android app. As Wired publisher Howard Mittman says in his announcement in the issue, “Imagine an ad that comes to life – that uses emerging technologies to augment what an advertisement says and how you experience it.” This may be his and the magazine industry’s fantasy. I am not sure I have heard a consumer utter this wish.
Source:Mobile Insider: Hunting For Consumer ROI
What's in it ?