I attended a formal gathering of the MPA (Magazine Publishers of America) here in New York last week dedicated to the topic of ad networks. The panel was made up of six top-level executives representing various ad network plays. The audience was filled with executives from major magazine publishers. The session turned quickly into six separately prepared sales pitches. Listening to all of the presentations in a row provided some side-by-side clarity.
Source:The Ad Network Cleanse
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