The program will be promoted on VW.com and the company’s Facebook page, which has some 300,000 followers, as well as sites like Twitter, and on YouTube, where VW will have a viral video about the campaign on its account. “It is really a combination of the most aggressive marketing, PR and social media,” says VW’s Charlie Taylor, general manager of digital marketing.
Source:Marketing Daily: VW Goes All Mobile For Launch Of GTI
