One person who has strong views about the way ad networking environments are evolving is Rich Frankel, president of Rocket Fuel, the ad technology platform that combines multiple targeting approaches. Frankel was part of the team that built Yahoo’s behavioral targeting network, so he has been around the block and seen the ad technology stack develop in recent years. For Frankel, the process of planning and executing online is perhaps too complicated for humans. He is a big believer in the role algorithms and automation will play in digital advertising’s future.
Source:The Value Of The New Machine
