B2B content has always been a tough nut to crack when it comes to ad networking. By its very nature, trade publishing has a highly targeted and highly qualified audience that has often paid off handsomely in print. Your endemic advertisers realized incredible efficiencies by allying their brands and messaging with your content, and in many trade categories there were only one or two venues in which to reach that target. One veteran of the b2b biz told me recently that in the good old days of trade publishing, “all you had to do was roll out of bed in the morning and you could make a ton of money.”
Source:CFOs Don't Click
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