Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich profiles of customers, personalize responses to their needs and smartly play in their social, mobile digital sandbox are themes that resonated in the opening-day keynote addresses and discussions at Forrester Research’s annual Consumer Forum in Chicago Tuesday.
Source:Online Media Daily: Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships
