‘Eco-Friendly’ Replacing Luxury as New Status Symbol

Written on November 3, 2009 by in Marketing charts
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More than twice as many global consumers say they would rather drive an eco-friendly car (67%) than a luxury car (33%), and an even larger percentage would prefer to live in an eco-friendly house (70%) vs. merely a big house (30%), according to results from this year’s goodpurpose study, conducted by PR firm Edelman.
These [...]

Source:‘Eco-Friendly’ Replacing Luxury as New Status Symbol

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