The Federal Trade Commission on Monday published the final version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These new rules govern how companies can use consumer, expert and organizational endorsements to make claims about products.
There are many important updates, which become effective Dec. 1. MarketingSherpa is working on an article describing the changes that marketers need to know. In the meantime, I wanted to point out one change that should concern anyone who sends free products to bloggers to generate buzz.
Source:Liable for Bloggers’ Claims
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