As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number of moving pieces are involved in making this system work, we are told, but some elements are being tested with consumers now. I keep hearing that we will see some evidence of this project on sites and in ads sometime early next year.
Source:The Return Of Opt-Out Man: Chaos Before Clarity?
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