The recent WSJ article “Why Email No Longer Rules,” by Jessica E. Vascellaro, made the case that communicating through social media like Facebook and Twitter is so much more “for the way we live” — which just didn’t make sense, and drew many objections and comments. So I am writing this because really smart email strategies may be publishers’ single most important distribution strategy. Email may also be your most important advertising strategy. And I don’t want you to be distracted from focusing on what is important.
Source:Is Email Strategic? Or Dead?
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