Thank goodness for the economic downturn. Sounds crazy, right? But without tighter ad budgets, marketers might not have realized the importance of quantifying ad campaigns as quickly as they did. Perhaps that realization also fueled investments in companies with the technology to target marketing and advertising campaigns. In one example of how the recession has been kind to companies focused on behavioral targeting, AudienceScience earlier this week reported securing $20 million in venture capital funding.
Source:BT Thrives In Economic Downturn
