If you're new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!
As much as we like all of those branded apps and leveraging the phone to activate TV programming and out-of-home advertising experiences, users do not always conform to the fantasies of national brands. The mobile competition for mindshare will be fought on the ground, close to home — and over the information that is most relevant to the user here and now.
Source:Mobile Insider: Getting You Where You Live
What's in it ?