Somewhere beneath the marketing radar, millions of users are online every day registering their desires on the massively popular peer-to-peer networks. Despite worries about content piracy, P2P technologies like Bittorrent and Gnutella have become enormously powerful channels for content swapping among the most connected and media hungry users. There are tastes and behaviors exposed here that marketers ignore at their own peril
Source:Slipping Into The Peer-to-Peer Channel: Where Trends Begin
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