Twitter’s rapid growth this year has given the micro-blogging service a reputation as a powerful way to reach and research consumers.
I recently interview Craig Greenfield, VP, Search and Performance Media, Performics, about his team’s Twitter use. They use it to help promote Performics’ marketing services, as well as enhance their clients’ campaigns and research.
Here’re six ways Greenfield sees Twitter contributing to his team’s success:
Source:Customer Data via Twitter
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