Throughout my career, I have always heard how a great salesperson can sell anything, but I have never bought into this concept. I can’t sell ice to an Eskimo. I can’t sell cars, homes or shower curtain rings. I can only sell media. And within media, I can only sell a well-branded content property. It gets even worse for my career opportunities: I can only sell media for a well-branded content property that has sold me as a consumer.
Source:The Problem With Selling Ice To Eskimos
