Monster.com is testing a service that will serve ads to job seekers targeted to fill the missing educational holes shown in user profiles and resumes, as measured against the job ads users click on. If a job seeker is looking for sales jobs, but might not have the required MBA, Monster could serve a related ad to the job candidate from the University of Phoenix promoting classes or degrees, for example.
Previous post: Measuring Success 101, Part 1
Next post: B2B Landing Page Strategies: More Might Really Be More Effective
