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Marketing and sales teams should work together to achieve the best results possible. Dave Mossop, Interactive Media Specialist, Expedia CruiseShipCenters, is no stranger to that concept.
Mossop’s team handles much of the online marketing for the brick-and-click cruise agency’s 2,500+ sales agents. We published an article today describing his team’s effort to support their agents with customized marketing via email, a website, and by powering a customer relationship management system.
One interesting tactic we did not mention is the team’s “sell-sheet” emails. Ordinarily, Mossop’s team in the corporate office manage email sent to prospective customers. The emails are customized as if they were sent directly from cruise agents to clients.
Source:Custom Sell-Sheet Emails
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