Question from the mailbag: Why can’t I just cherry-pick placements that I need for my media plan? I’ve been working with a direct response client for a while now, and I know what works. When I RFP sites, I can’t just get what I want. I have to buy other placements that don’t perform in order to get what does. Lucky for them, the ROI is still there but why is this the case?
Woe The Digital Sale: Why No Cherry-Picking?
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