Question from the mailbag: Why can’t I just cherry-pick placements that I need for my media plan? I’ve been working with a direct response client for a while now, and I know what works. When I RFP sites, I can’t just get what I want. I have to buy other placements that don’t perform in order to get what does. Lucky for them, the ROI is still there but why is this the case?
Source:Woe The Digital Sale: Why No Cherry-Picking?
What's in it ?