When I go to Amazon.com — oh, about five times a week (yes, I am that addicted) — the site’s famously effective recommendation engine has ample opportunity to monitor my browsing habits. The result is a personalized experience that is almost eerie in its ability to anticipate the items I would like to buy. But how do other retailers who see an online visitor once, or perhaps just once a season, create a similarly intimate experience? You crowd-source it. But in the process, if you look carefully enough at the range of interactions people make with retailer sites, you will uncover some unexpected patterns.
Source:The Stuff You Don't Even Know You Want To Buy Yet
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