The lingering effects of the global economic recession have led to “vicious price competition” among media services shops, including at least two situations in which agencies have personally guaranteed the media prices paid by their clients, according to Martin Sorrell, CEO of WPP, the world’s largest buyer of media.
Source:MediaDailyNews: WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
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