Since it is the time of year that prognosticators attempt to predict the future, let me offer this: Within five years, CPM pricing will account for less than 20% of the total market. CPM pricing will eventually be relegated to a few hundred sites like WSJ, TechCrunch, and GQ where advertisers are willing to pay for the credibility that comes from associating with these publishing brands. The rest of us will be forced to sell on performance pricing models.

Source:CPM Pricing is Doomed

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