WOM Recommendation Index Ranks Top Restaurant Chains

by on December 12, 2009 · 0 comments

in Marketing charts

California Pizza Kitchen, Texas Roadhouse and Outback Steakhouse are the most recommended casual dining restaurants (CDRs) by US consumers, according to the newly created Recommendation Index from M/A/R/C Research and Zocalo Group.

The index measures both online and offline recommendations and takes into account how often people recommend individual brands as well as how each [...]

Source:WOM Recommendation Index Ranks Top Restaurant Chains

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