Last week, I sat in on a webinar presented by HubSpot and MarketingSherpa that discussed the importance of inbound marketing tactics for B2B lead generation. Sherpa’s research director, Stefan Tornquist, and Rick Burnes, Inbound Marketing Manager, HubSpot, shared data and real-life examples of how the combination of relevant content, social media and search engine optimization [...]

Source:Convincing Skeptics that Social Media Belongs in your Marketing Strategy

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