Last week, I sat in on a webinar presented by HubSpot and MarketingSherpa that discussed the importance of inbound marketing tactics for B2B lead generation. Sherpa’s research director, Stefan Tornquist, and Rick Burnes, Inbound Marketing Manager, HubSpot, shared data and real-life examples of how the combination of relevant content, social media and search engine optimization [...]

Source:Convincing Skeptics that Social Media Belongs in your Marketing Strategy

Related articles

• Most Companies Have Social Media Strategies
• Measuring Social is Vital
• How Bob Evans Farms Milks Social Media
• Social Marketing Lifts Organic Conversions
• How to Make Social Media Work for Your SMB

Tagged as: B2b, Hubspot, Lead Generation, Marketing Manager, Marketing Strategy, Marketing Tactics, Marketing Week, Marketingsherpa, Media Marketing, Media Search, Research Director, Rick Burnes, Sat, search engine optimization, Skeptics, Social Marketing, Tornquist, Webinar