Social Media Influencing 28% of Holiday Shoppers

by on December 14, 2009 · 0 comments

in Marketing charts

Nearly $16 billion has been spent during the first 36 days of the 2009 holiday shopping season (since Nov. 1), marking a 3% increase vs. the corresponding days last year, according to new data from comScore, Inc., which also found that 28% of US shoppers say social media has influenced their purchases this year.
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Source:Social Media Influencing 28% of Holiday Shoppers

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