Behavioral targeting is one of those terms execs just want to stay away from because it’s often defined as a creepy technology that follows people around the Internet. But how will marketers understand and learn about the technology if no one wants to talk about it? I suppose you can hash out the details behind closed doors, so it takes another 10 years before the technology catches on.
Source:Think Of BT As A Spiritual Cleansing
What's in it ?