The crushing irony of digital privacy is that all attempts to address user and government concerns over data handling only serve to dramatize just how thorny, complex and consumer un-friendly the issue is going to become next year. Assuming user disinterest about privacy and tracking is a big mistake, in large part because the full and honest discussion hasn’t even begun yet. This is going to be more like having the sex talk with your kid.
Source:Having The Big Cookie Talk
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