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What happens when, through behavioral targeting, advertisers start to build a profile of you that you may not agree with — and you don’t think they should have? What makes a privacy policy more of a “tough luck, here’s what we’re going to do with your information” policy? These are among the issues considered by Joseph Turow, professor at Annenberg School for Communication, University of Pennsylvania, as he studies the social implications of BT on consumers.
Source:What Happens When BT Profiles Paint An Unrecognizable Picture?
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