More than 188 million people in the US ages 12+ heard one or more network radio commercials during the December 2009 survey period, according to Arbitron’s most recent RADAR Report (Radar 103), reports MediaBuyerPlanner.
The Dial Global Contemporary Network was the top RADAR-rated radio network in the rankings, with an average rating of 3.1 and an [...]
Source:188M Listeners in US Hear Network Radio Ads
What's in it ?