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The thing that most people forget about football (that’s soccer, if you are from the US) clubs is that while they are massive brands, with lots of (extremely loyal) customers, they are small businesses (employing far fewer employees than your average global brands). That’s why it’s fascinating that football clubs – led by the top brands – have readily embraced mobile as a way to communicate with, deliver news, content and offers to fans, while bringing in valuable extra revenue.
Source:How top football (soccer) clubs such as Real Madrid and Everton use mobile to engage fans
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